GENEVA – Always at the forefront of social media, RAYMOND WEIL now explores the geo-location space by being the first luxury watch brand to set up a Page on Foursquare.
Starting from August, RAYMOND WEIL will be leaving tips around New York and the USA for Foursquare followers. Based on the company’s motto, “Independence is a state of mind”, locations will highlight indie or underground hot spots where the trendy and discerning urbanite hang out. The tips will also expand to all over the world to represent the brand’s international presence by the end of the year.
Checking in with the geo-location service is a natural step for RAYMOND WEIL, which is already well rounded in popular social media channels like Facebook, Twitter and Youtube. Other innovative examples of merging the digital and offline space include the use of QR-codes in fashion magazines for readers to view watch collections directly via their smartphone.
“Being a very dynamic brand is one of RAYMOND WEIL's greatest qualities,” says Elie Bernheim, RAYMOND WEIL director. “We always try to be present where our consumers will be next. New technologies and Social Medias are moving so fast and constantly create new ways and channels to reach out to our consumers. And we are loving it!”
“RAYMOND WEIL demonstrates itself to be a true leader and ahead of the pack by establishing itself in the geo-location arena,” says Alexandre Olmedo, the CEO of eYeka Asia Pacific. “Being a luxury watch brand does not stop them from keep up with the times.”
The idea, supported by eYeka, is a strong indication of the trend moving away from traditional digital marketing and communication. As one of the first luxury watch brands to embark on this innovative journey, RAYMOND WEIL indicates its desire to eschew new trends and has thus risen up top in the social media and consumer engagement arena.
About RAYMOND WEIL
The Swiss family firm RAYMOND WEIL, founded in Geneva in 1976, enjoys a special position in the exclusive world of luxury watchmaking. RAYMOND WEIL stands out for its dynamism and pioneering character, striving constantly to create timepieces, which reflect the Brand's values of independence, creativity and watchmaking savoir-faire – at attractive prices.
As an active patron of the arts, RAYMOND WEIL is also closely involved in promoting young talent – notably through the RAYMOND WEIL International Photography Prize, which is already considered as one of the world's leading photography competitions.