For Greater China, the new advertising campaign uses an image that serves as a perfect integration of musical elements, rendering a rich artistic atmosphere. On stage at a Victorian style concert hall, Jiang Wen and Zhou Yun, RAYMOND WEIL Brand Ambassadors for Greater China, are personified in dual ad as absorbed in a world of music.
With a backdrop of gold ornamental detail and crimson velvet curtains, they each face a cello in a reflective scene that exudes a musical feeling full of historical atmosphere, one that inspires dreams. The two are masters of their art, just as RAYMOND WEIL is a master of its art, creating timepieces that are timeless classics.
Mr. Jiang, a world-famous actor, director and playwright, earned his well-deserved reputation with In the Heat of the Sun, a film he both adapted and directed. The film’s lead actor, Xia Yu, was awarded the ‘Best Actor’ prize at the 51st Venice International Film Festival and 8th Singapore International Film Festival. In 2011, for Let the Bullets Fly, he was honoured as ‘Best Actor in Mainland’, ‘Best Director’ and ‘Best Film’ in the Global Chinese Top List and 15th Asian Influential Ceremony.
Mr. Jiang, whose talent perfectly embodies the RAYMOND WEIL pursuit of excellence, said: “I deeply appreciate RAYMOND WEIL as dedicated patron of the arts. As brand ambassador, I hope to help RAYMOND WEIL achieve its peak.”
While Jiang Wen’s talent is symbolic of RAYMOND WEIL’s pursuit of excellence, Zhou Yun, an elegant and independent lady, presents the gorgeousness of the RAYMOND WEIL ladies Collection.
Ms. Zhou, the other RAYMOND WEIL ambassador for Greater China, is as graceful as Jasmine. In 2011, with her extraordinary performance in Let the Bullet Fly, she won the honour of ‘Best Actress in Mainland’ in the Global Chinese Top List and 15th Asian Influential Ceremony. In Golden Wedding, her impressive performance won her Best Actress’ in the 1st Asia Rainbow Awards.
Ms. Zhou said: “I greatly admire the brand philosophy of RAYMOND WEIL: Be faithful to both tradition and innovation. I am proud to be a part of a brand with such a spirit.”
The art style of RAYMOND WEIL is inspired by music, and the outstanding quality of RAYMOND WEIL timepieces is achieved by precision. RAYMOND WEIL, together with Jiang Wen and Zhou Yun, carry the brand legend forward.