RAYMOND WEIL EXTENDS ITS PARTNERSHIP WITH THE BRIT AWARDS UNTIL 2016
24 January 2014: RAYMOND WEIL, the luxury Swiss Watchmaker, today announced the extension of its partnership with the BRIT Awards with MasterCard, until 2016 in its role as the Official Watch & Timing Partner to the UK’s most prestigious music awards ceremony to celebrate the best of both British and international music talent at The O2 Arena on 19 February.
For 2014, RAYMOND WEIL has confirmed it will launch a nationwide advertising campaign from the beginning of February designed to heighten awareness of the Brand’s association with the BRIT Awards throughout the UK’s largest cities including; London, Manchester, Glasgow, Birmingham, Leeds, Newcastle and Liverpool.
RAYMOND WEIL has designed a unique celebratory BRIT Awards timepiece that is limited to 85 pieces only and which will be presented to nominees, presenters and performers backstage at the show. The inspiration for this years limited edition BRIT Awards 2014 timepiece has come from the Brands most aspirational family nabucco; a timepiece that exemplifies the absolute best of the Brand’s watchmaking know-how, craftsmanship and design excellence. For the first time ever, RAYMOND WEIL and the BRIT Awards organisers will retail a very select number of pieces exclusively through Goldsmiths branches nationwide.
“We are delighted to announce our continued partnership with the BRIT Awards. Music and watchmaking have a lot in common. Whether it is the inspiration that comes from the artist or designer and watchmaker or the precision needed to achieve the highest of standards. The BRIT Awards has played a significant role in the success of our Brand over the past eight years and we are excited about executing our campaign plans over the next three years as an important part of our global music marketing strategy.” – Says Elie Bernheim, Director – RAYMOND WEIL
“This announcement is fantastic news and the timing could not be more appropriate as we countdown to the 2014 show. We welcome for the eighth year in succession RAYMOND WEIL as our Official Watch & Timing Partner and we are delighted to extend our association with such a universally known brand.” – Says Maggie Crowe, Director – BPI