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BRAND COMMUNICATION


As a brand that has always had music at its heart, RAYMOND WEIL has the continuous pleasure of tying each year more partnerships with the music industry: recently with major venues, talent shows and platforms, and charities involved in giving to music a place of prime importance in our societies.

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ADVERTISING CAMPAIGN


The arts and music have always been at the heart of the RAYMOND WEIL universe. This passion with the arts and music has been handed down from generation to generation within the Brand’s founding family, together with its watchmaking know-how. Its universe imbued with musical and artistic influences is unique and RAYMOND WEIL is proposing a completely new demonstration of it with a campaign using strikingly beautiful images. With reference to the works that have inspired it, musical scores take off, revealing the Brand’s watch creations, illuminated by a halo of light. A campaign rich in allusions to, and the elegance of, the image of a brand that occupies a unique place in the luxury watch industry.

RAYMOND WEIL expresses the passion it shares between watchmaking and the arts in its completely new campaign, through sublime, chiaroscuro photographs. These images show off some of the Brand’s new watch stars, as if illuminated by a projector against a dramatic background of musical scores. The style, chosen in homage to the photographic work of the famous Parisian Harcourt Studio, highlights the particular character of each collection, as well as the powerful and elegant design of the watches, with their perfectly proportioned volumes and refined materials. The link, which for RAYMOND WEIL unites watchmaking, art and music, also finds expression in the few words associated with the campaign: “Precision is my inspiration”. Much more than a simple slogan, this sentence is a real leitmotif for the Brand, which, like an artist, a musician, a sculptor or a painter, derives its inspiration from the precision of the movements, repeated so often to the point of excellence.

BRAND FILM & OFFICIAL VIDEOS


Through its new film, RAYMOND WEIL reinforces its attachment to music while emphasizing expertise and know-how and highlighting the care with which each timepiece is conceived, designed and built. Precision and attention to detail set the tone throughout the creation process. The film takes the viewer through a highly emotional journey along the creative process of both watchmaking and musical objets d’art. The Brand’s values of excellence and craftsmanship are also strongly portrayed.

Watch all our official films & videos below

FREELANCER


30 seconds dedicated to the contemporary
and urban style of the new Freelancer

JASMINE


Discover the new two-tone automatic Jasmine through this highly emotional and visual 30 second film

MAESTRO


Discover our new Maestro phase de lune advertising campaign:
a blend of chic and refined styles

INTERVIEW


A look back at 35 years of Mr Raymond Weil's
passion for watchmaking

WATCH REVIEW


Freelancer Automatic Chronograph