RAYMOND WEIL CONFIRMS ITS CONTINUED PRESENCE WITH THE BRIT AWARDS WITH MASTERCARD UNTIL 2019
RAYMOND WEIL will continue as the Official Watch & Timing Partner to the UK’s premier music awards ceremony, attended by the very best of both the British and international music scene.
This year’s event will be used as the platform to launch the new tango classic range – a collection of timepieces for ladies and gents combining contemporary design with the classical roots of the collection. A special edition tango classic timepiece has been designed to celebrate the brand’s involvement with The BRIT Awards. tango classic will launch at retail towards the end of February 2017.
The Brand’s strong heritage of working musical talents from the UK and internationally is reflected in its products, philosophy and character as witnessed by earlier collaborations with Emeli Sande, Labrinth, Tinie Tempah, Pixie Lott, Katy B and James Bay.
We are very pleased to have extended our partnership with The BRIT Awards for a further three years. The awards ceremony is a fantastic platform for us to communicate our passion for music, which inspires all elements of our brand. Our new tango classic collection will be launched at this BRIT Awards with a tailored marketing strategy supporting this year’s ceremony to be communicated across all channels especially social and digital.
RAYMOND WEIL has long been a partner to The BRIT Awards and over the past 14 years has designed special edition timepieces that reflect the character and personality of the Awards ceremony theme. Produced in very limited quantities these special edition timepieces are gifted to winners, nominees, presenters and performers every year at The BRIT Awards.
RAYMOND WEIL truly uses the inspiration of music as the basis for its watch designs, historically naming its products after our founder’s love of Opera, and today in collaborations with global artists; The Beatles and Frank Sinatra. The Brand uses music throughout its entire global marketing communication strategy and is committed to supporting music at all levels; from grass roots, music related charities, through sponsorships, to some of the most recognized music arenas, music artists, live music platforms and of course music awards ceremonies.