RAYMOND WEILs new male advertising campaign a fresh look at luxury
Paris, November 29, 2006 – Two months after the photo shoot for the new campaign for RAYMOND WEIL's ladies' watches, the marketing team from the Swiss watchmaker was back in the capital of luxury—Paris.
The same artistic team, under Elie Bernheim and renowned photographer Joël von Allmen, worked with the same photographic studio to conjure up the same spellbinding ambiance befitting the modern, elegant, luxurious world of RAYMOND WEIL. But this time the mood was powerful, strong, and virile… with Man in the spotlight.
With style and elegance, this dynamic, cutting-edge campaign holds up the mirror to the man of today—both a seductive Don Juan in a tuxedo, with the timeless charm embodied by the DON GIOVANNI COSÌ GRANDE; or a man of our times, exuding the casual chic of the RAYMOND WEIL PARSIFAL collection.
Instead of the mischievous twinkle of a doe-eyed Brazilian model, we are captivated this time by the enigmatic, blue-eyed gaze of a face full of character, with prominent, craggy features, brooding good looks, and an amused yet bashful smile.
These new, evocative images—to be unveiled in February 2007—capture the distinctive modernity of RAYMOND WEIL through their pose, poise… and attitude!
The RAYMOND WEIL Attitude.