RAYMOND WEILs new female advertising campaign a fresh look at luxury
Paris, September 6, 2006—Last night, in the famous Latin Quarter of Paris, shooting was completed for the newest and latest female advertising campaign by Swiss watchmakers RAYMOND WEIL.
Piloted by photographer Joël von Allmen and Elie Bernheim, Marketing Director and elder son of Olivier Bernheim, President & CEO of the Geneva watchmaker, the new campaign corresponds perfectly to the world of RAYMOND WEIL, blending luxury, elegance, glamour, refinement and modernity.
The ladies' watches were displayed to stunning effect by a magnificent Brazilian model. Her radiant beauty and velvet eyes were captured by Joël von Allmen's cool, professional lens in an ambiance imbued with the RAYMOND WEIL spirit of independence and unparalleled creativity.
The new campaign pays tribute to women's beauty, charm and eternal powers of seduction, and takes a fresh look at the world of luxury based on a stand-out, novel concept. And Look is Everything…. Sexy, young, bewitching, a little cheeky and provocative… all the different facets of the RAYMOND WEIL woman!
Joël is a peerless professional and has captured the essence of RAYMOND WEIL's spirit and attitude. We have been proud to work with him on this campaign, which is sure to raise eyebrows and, above all, make people look at the world of luxury and RAYMOND WEIL with new eyes" explains Olivier Bernheim.
"We wanted a strong campaign that captures the imagination. That's why we called in Joël. He has fantastic talent and brought in other top specialists to see the project through. After two wonderful days the result is fantastic!" adds Elie Bernheim.
The new campaign, to be unveiled worldwide in January 2007, has two visual themes: the first devoted to the ladies' collection, SHINE; the second to the PARSIFAL collection. Decor, mood, clothes, hair, make-up… attention was paid to every detail as we beckon you into the exclusive world of RAYMOND WEIL.
And what about men? Watch this space….