RAYMOND WEIL’s Digital Sphere
With a presence on all major social networks, RAYMOND WEIL has established itself as one of the most internet savvy Swiss watchmaker.
The creation of the first Club exclusively reserved for its watch owners in 2006 already showed some of the Brand’s pioneering spirit. Later, it established its presence on Facebook, Twitter and with 2 different YouTube channels – now 3 of the most successful social networks. Also present on Foursquare, Linked and Google +, RAYMOND WEIL recently added yet other touch points to its already large list: iPhone and iPad applications, a mobile version of its website and a Pinterest account. Last month, the Swiss watchmaker opened its Instagram account to share pictures on the go.
Of course, if followers of the Brand prefer to receive news directly in their e-mail boxes, a newsletter is regularly sent to present new watches and most recent information.
> More information: Touch points