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2009-10-08

RAYMOND WEIL opens new boutique in bulgaria

Sofia, 16 September 2009 – RAYMOND WEIL is pursuing its expansion by opening an exclusive boutique in the heart of Sofia.

RAYMOND WEIL's involvement with Bulgaria goes back over 20 years… At the time, the independent family watchmaking firm played a pioneering role as the first Swiss watchmaker present in the country. Today, thanks to this prestigious new venue, RAYMOND WEIL is reinforcing its presence in a rapidly expanding market.

Connoisseurs of RAYMOND WEIL watches will now be able to admire the Brand's latest collections in an exclusive boutique at 46 Vitosha Boulevard – the leading street for luxury shopping in central Sofia.

The boutique's sleek, futuristic design, conceived by RAYMOND WEIL's architect-decorator, is fully in tune with the Geneva Brand's values of independence, audacity, modernity and innovation, and perfectly respects the architectural identity common to all RAYMOND WEIL boutiques worldwide.

The new Sofia boutique has a vast display-window that allows the public to see inside and admire the decorative materials fitted by craftsmen, which echo the materials of the watches themselves and fire the imagination. The refined, mirror-lined interior shimmers with light-effects and draws the eye to a warm-toned area where customers can examine the Brand's exquisite timepieces in total discretion.

The new RAYMOND WEIL boutique was officially inaugurated on 16 September 2009 in the presence of Mr Pierre Bernheim, a member of the family brand's board of directors, Mr Edi Gulian, Founder and Owner of Julliany Stores and exclusive distributor of RAYMOND WEIL in Bulgaria and a host of distinguished guests including leading cultural figures. Mr. Evgeni Minchev - public chronicler, and producer, M. Dimitar Tsonev - CEO of the National TV Channel 1, Ms. Gloria – Pop Folk singer, Mme Ania Pencheva – actress, M. Michail Belchev – poet and current Director of the National Library, and M. Duet Riton – pop singer, all took part in this landmark event for the Brand in Bulgaria. Connoisseurs admired the stunning RAYMOND WEIL timepieces worn by Miss and Mr Bulgaria 2006 / 2007.

The new venue sees RAYMOND WEIL reinforce its policy of developing exclusive boutiques. After inaugurating a new outlet in Dubai last May (the brand now has four boutiques in the United Arab Emirates), further openings in the months ahead will expand the family firm's distribution network in such key markets as Saudi Arabia (Al-Khobar), India (Mumbai & New Delhi) and Vietnam (Ho Chi Minh City).

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