RAYMOND WEIL CELEBRATES ITS UK TOCCATA LAUNCH WITH AMBASSADOR NICOLA BENEDETTI
London: 19 May 2015: RAYMOND WEIL, the luxury Swiss watchmaker, yesterday announced classical violinist – Nicola Benedetti MBE, is the Brand’s first female music ambassador.
Last night at London’s iconic, Savoy Hotel – London, Nicola Benedetti launched her special edition timepiece, designed in collaboration with RAYMOND WEIL CEO, Elie Bernheim. To mark the occasion, Nicola performed Korngold’s Mariettas Lied and Elgar’s Violin Sonata before being joined by fourteen students from Jessop’s Primary School in Herne Hill, South London who were thrilled to play “Spring”, from the first movement of Vivaldi’s The Four Seasons, live on-stage alongside Nicola.
RAYMOND WEIL and Nicola Benedetti, together, present Nicola’s signature watch as part of the new toccata collection. The special edition toccata features a chocolate-brown satin strap and contrasting chocolate ironized dial, which set with 91 diamonds, makes for a truly precious and elegant timepiece, priced at £1,695. Being one of the most sought-after violinists of her generation, RAYMOND WEIL is delighted to count Nicola Benedetti as one of the Brand’s artistic friends and hails her instinctive musicianship and dynamic presence.
“We first met Nicola approximately three years ago at the Classic BRIT Awards and immediately became inspired not only by her extraordinary talent as a musician but also the wonderful philanthropic work that she undertakes on a daily basis. In September, we will unveil our partnership at retail through the launch of her special edition toccata timepiece. It has been a joy to collaborate on the design process with Nicola” – Says Elie Bernheim, CEO – RAYMOND WEIL.
Nicola Benedetti commented, “This collaboration is a personal choice for me. The RAYMOND WEIL family have been dedicated supporters of music and the arts throughout their history, and CEO Elie Bernheim has a true understanding of its power. I am thrilled to partner with a company I feel so aligned with on so many levels.”
Joining existing music ambassadors, Labrinth, Milos Karadaglic and 2Cellos as the latest RAYMOND WEIL music ambassador, Nicola Benedetti, embodies the Brand’s musical DNA and core values. RAYMOND WEIL has a rich history of working partnerships with the music industry, through sponsorships and activations and this passion for music is omnipresent in the entire luxury Swiss watch collection.
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