2018-03-22

RAYMOND WEIL PRESENTS ITS NEW BRAND AMBASSADOR MÅNS ZELMERLÖW

RAYMOND WEIL is thrilled to announce its collaboration with talented artist – Måns Zelmerlöw, as Brand ambassador. A new face, all in elegance with a touch of free-spirited style, perfectly representing RAYMOND WEIL’s gents collections.

RAYMOND WEIL is proud to partner with Musical artist, Måns Zelmerlöw, as the new face for its gents timepieces. The Swedish celebrity was brought to the public in 2005 in the musical TV show Idols. The success became international after winning the Eurovision Song Contest representing Sweden in 2015 performing his pop music hit “Heroes”. More than an artist, he is a true showman, a modern and dynamic man who perfectly embodies the Brand’s values.

The freelancer collection from RAYMOND WEIL is perfectly represented with Måns face and personality both by his free-spirited mind and his casual look. Måns Zelmerlöw is currently wearing the new freelancer chronograph, a mechanical model with automatic winding and day and date function. The 42mm stainless steel case features a tachometer bezel and comes on a black genuine leather strap giving it a contemporary feel.

RAYMOND WEIL truly uses Music as a primary source of inspiration both for its product and throughout its entire global marketing communication strategy, as once again demonstrated through the association with singer and musician Måns Zelmerlöw. Among its many successes we can mention “Cara Mia”, “Should’ve Gone Home”, “Fire in The Rain”, “Hanging on to Nothing”, and just released “Happyland” 2018.

As a complete artist he also plays guitar and piano, instruments close to Elie Bernheim’s heart, CEO of RAYMOND WEIL. He also won the TV show “Let’s Dance” in 2006, and performed in musicals such as Grease and FootLoose.

After successfully hosting the 2016 Eurovision Song Contest in 2016, he is currently cohosting a TV show called Chevaleresk on the Swedish television.

“We first discovered Måns during his performance at the Eurovision Song Contest and were immediately inspired by his natural style, dynamism and talent. He is a complete artist and perfectly embodies our gents’ collections. We are delighted to welcome him as our new Brand ambassador”, says Elie Bernheim, CEO of RAYMOND WEIL.

“I am proud to represent RAYMOND WEIL. I love watches and RAYMOND WEIL’s timepieces are stunning! Their quality and finish give them a very elegant and stylish look with a strong personality. As a musician and singer, I couldn’t imagine a better Brand to be associated with than the Music inspired watchmaker!” said Brand Ambassador Måns Zelmerlöw

Join the discussion on social media networks using #RWMånsZelmerlöw

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